As Amway Global continues to invest in holistic health solutions, Calder was engaged to lead the design of a mobile experience that would extend the impact of their Begin 30 gut health program. The result was the Wellbeing+ app an intuitive, habit-forming platform designed to help users integrate six core wellness behaviors into their daily lives: nutrition, hydration, supplements, mindfulness, physical activity, and steps. The initiative began as a strategic effort to support users beyond product consumption. Research revealed a drop in user engagement after the initial 30-day supplement challenge. Without meaningful digital reinforcement, many customers struggled to build lasting habits ultimately impacting retention and long-term wellness outcomes. Calder worked alongside Amway’s internal product, marketing, and engineering teams to reimagine this journey, introducing a digital tool that would drive adherence and accountability while encouraging sustainable lifestyle change. Through a series of workshops, competitive benchmarking, and user interviews, Calder crafted the experience architecture and visual system for the Wellbeing+ MVP. At the heart of the product lies a streamlined daily tracker that simplifies progress logging without overwhelming the user. To further reduce friction, the app includes an AI-powered meal plate scanner, allowing users to track food visually a key differentiator in the crowded health app landscape.